Capital Need: Simplifying Asset Management and Lending for MSMEs

Arun Awasthi, MD,Archana Awasthi, Director

Arun Awasthi, MD

Archana Awasthi, Director

Creating job givers instead of job-seekers has expanded the demand for loans which widely varies as per consumer requirement. It has influenced consumer eligibility precision, subsequently projecting growth at a CAGR of 14% for the Indian Asset Management market. Distribution of capital has been a serious challenge specifically for credibility assessment of the loan applications. Technology is gaining utility in terms of reach and interpretation of consumer requirements. However, most of the asset management organizations lack in the required tools and skills of financial, lending, borrowing and repayment ability of the applicants.

Capital Need is a pan-India operator in Asset Management, providing end to end support for small and medium scale businesses with unsecured finance, Unsecured Limits, Bill Discounting Facilities and CC limits for driving capital efficiently. Arun Awasthi, Managing Director of Capital Need, says, “Following the approach of “Grow with society” inspires us to take steps towards helping small & medium businesses and low to high salary segments people. We explore those customers who need funds and help them with the proper education related to loans & other financial facilities. We collect their documents, evaluate and process according to their requirements. We use our direct sales team, digital marketing, SMS marketing, reference- based sourcing pattern to reach out to our customers.”
Lending Options
In 2013, Capital Need was founded by two friends Arun Awasthi and Late Ajay Chaudhury to connect people through a digital platform to help meet their financial needs. The company boasts of over 35 recognitions and has a vast consumer base in the weaker and HNI segment. Archana Awasthi, Director of Capital Need, says, “Our major strength is our customer centric approach and strong goodwill in the market which is laid by the thought of transparency in dealing and strong approach of “Paisa Zaroori Hai” that always reminds us to keep a motive in mind that if someone is approaching us, then he is in urgent need for funds and same approach always pushes us to deliver the best in the shortest possible time frame.”

Capital Need is a turnkey service provider having a wide ranging portfolio including Auto loans, Personal loans, Business loans, Home loans, loans against property, Working capital facilities, Bill discounting limits, Mudra loans, CC Limits, and CGTSME limits. The company excels in maintaining TAT, Retail Sourcing, and excellent cross sell approach and satisfaction of both consumers and channel partners acknowledging high integrity standards.

Our competent and experienced experts offer excellent services to loan seekers in terms of coordination with customers and banks, paperwork procedure, and full assistance to clients till their requirements are met

Technology driven approach
Arun adds, “Team Capital Need believes in technology driven approach. We are physically operating from 4 locations Delhi, Kanpur, Lucknow, Bareilly and digitally present pan India. There are lots of financiers who don’t require any physical presence. We have a defined and dedicated team for every product, enhancing their expertise into their core product.” Capital Need focuses on maximizing the online process of login and disbursement. Its current facilities include free credit reports for consumers and working on providing a tailor made plan by offering pre approved and pre qualified loans according to their scores.

Future Projections
Archana concludes, “We have powerful market connectivity as most of our team managers are ex-bankers. We have launched three new branches in Delhi NCR, i.e. Laxmi Nagar, Janakpuri & Noida. Since we have specialization in retail sector, sourcing will focus more on expansion and addition of new branches across India.”