Finance is one of the key pillars of any business and hiring a seasoned finance professional is a challenging task for small business owners. Small and medium enterprises or start-ups do have their finance and accounts team, but they are generally too occupied with accounting and adhering to compliances. The business owners are so focused on the growth and profitability that they seldom realize that there are other critical financial parameters that need to be monitored frequently. They often fail to understand why they are cash stranded when they generate sufficient profits. The processes are usually not aligned to its objectives.

Addressing these challenges with proper guidance PV Advisory offers services in the space of Finance Transformation and Virtual CFO. It is a consulting finance firm that believes in the philosophy of experiencing the joy of contributing and making a difference to its clients' businesses.

"Each client is different and so are their business challenges and needs. Our services are customized and the engagement level with our clients would differ based on the need, nature and age of the business and the complexities involved," says Sumit Kukreja, Founder and Managing Partner. Sumit is a seasoned finance professional with more than 15 years of rich experience in various fields of corporate finance, restructuring and transformation. His expertise in this area has evolved by being associated with diverse

industries like investment banking, manufacturing, healthcare, garments, real estate, telecom, and consulting. "We are the strategic partners for our clients by providing them with CFO services to steer their finance function with able guidance and help them implement best practices. We take full ownership of their finance function like any other full-time finance head or CFO would, at a fraction of the cost of a full time CFO," he adds.

Key differentiator for PV Advisory is its implementation capabilities. They focus on providing solution-oriented advice which is pragmatic. They take ownership of implementing solutions and achieving desired results. The firm's team consists of experts with immense experience from diverse backgrounds and industry verticals. Their expertise and knowledge in finance, restructuring, performance improvements, automation and controls, enables the firm to successfully deliver the finest finance solutions to its clients. Established in 2017, the firm has served from big corporate houses to SMEs in India and abroad. "We have rendered services to clients in different verticals like advertising, professional services, travel, hospitality, healthcare, e-commerce, manufacturing, retail etc. SMEs generally engage us for vCFO services whereas large organizations engage us for finance transformation services," Sumit explains.

Our USP is our implementation capabilities. It is during this stage that most projects fail. We take ownership of implementing solutions and achieving desired results

PV were recently engaged to review key finance processes, identify improvement opportunities and assist in implementation to reduce the finance cost by bringing in efficiencies. They simplified their client's finance processes by consolidating multiple systems, eliminating redundant and duplicate tasks, automating manual processes and implemented a chatbot to respond to finance queries. They realigned their roles and responsibilities, as the duties were not properly segregated to mitigate risks. As a result, the finance cost remained constant for 2 consecutive years, whereas the business grew by over 20% YOY.

"We create short term goals with the focus on becoming a preferred and trusted change implementation partner rather than just being an adviser. We love to experience the joy when our clients say, "that worked well" or "this was really helpful". We enjoy such small successes Sumit mentions. With an immediate focus to expand the business in Tier II and Tier III cities in India and commence an office in Melbourne, Australia. PV also wants to maintain the trajectory of the firm's growth which has been 30% YOY during the last few years.