In India, the gold loan industry traditionally has been a crucial pillar for micro enterprises and individuals in supporting their financial needs.Amid Covid-19 pandemic, demand for gold loans is rising, especially from small & medium sized enterprises for raising working capital to restart their businesses. Individuals also require loans for meeting their urgent personal requirements, fuelled by low income levels in pandemic induced sluggish economy. The banks and non-banking financial companies came forward in the pandemic times with a slow of measures to reach out to the customers by pressing technology into the picture and ensured that Gold Loans are available to every needy household on easy terms. According to a report, the organized gold loan market continues to hold promise in future and is poised to grow at a 15.7 percent annually to $55.2 billion in 2022 from $47 billion in 2020. Paul Merchants Finance aims to serve customers with quick and easy gold loans to help customers live their dreams.

From the Chandigarh headquartered company's gold loans are an over the counter product, and a customer can walk out of the branch with a quick loan disbursal. The easy loan service provides customers with the best market value of gold at low interest rates without any processing fees or hidden costs. PMFPL's service portfolio includes minimal documentation, inhouse gold evaluation, minimum loan amount as low as Rs.2000/ with no maximum limit, prepayment option without any charges, best customer service with a shorter response time, safe

custody for gold ornaments, and many more. With company's gold loan service, one can meet the financial requirements against gold in an easy and hassle free manner.

The easy loan service provides customers with the best market value of gold at low interest rates without any processing fees or hidden costs

even when our nature of business is highly influenced by market conditions we have created a legacy of unwavering commitment to our clients.“- S. Paul, Founder & Chairman. “While giving due importance to digital technologies and innovation we never forget the significance of relationships and customer centric processes and management. Our financial business is all about honesty & integrity and that's the reason for our high Goodwill.”­ Rajneesh Bansal, Director, Paul Merchants. The company also has other lines of business that includes Personal Loans, Paulpay Prepaid cards and Wallets, Bill Payment & Recharge Services, Money Transfer,Travel Services & Insurance.

Rajneesh Bansal, Director

The Founding Pillar
Paul Merchants, the parent company of PMFPL has been serving customers for three decades. The conglomerate offers various services, such as Foreign Exchange, Travel, Insurance, International Money Transfer and Allied Financial products. Paul Merchants is also recognized as 'The Promising Brands of The Year 2021 by The Economic Times' because of its dedicated service and satisfied customers. Every month, the company benefits over thousands of satisfied customers. It has always been the company's endeavor to serve the customer's needs in the best way possible.

What's Next?
With a strong foothold in Punjab and Haryana, PMFPL's dedicated team is marching forward arduously to establish footprints nationwide, with the states like Rajasthan and Uttarakhand to start this year. The company, which currently has 52 branches, plans to expand to nearly 100 branches by the year end.